Rep Coaching
Rep Coaching exists to raise the talent level in medical device sales so that healthcare professionals receive support from reps who bring both expertise and a commitment to service.
UX Design, Web Development
01. Project Overview
Rep Coaching is an online education platform designed to help medical device sales professionals improve performance, refine sales strategies, and advance their careers through structured courses and expert-led content.
The project focused on redesigning the marketing website and course discovery experience to better communicate the platform’s value to new users. The existing experience felt dense and difficult to scan, which made it harder for prospective members to understand what Rep Coaching offered and why it was worth joining.
Client: Rep Coaching
Industry: Medical Device Sales Education
Timeline: ~3 months
Role: UX Designer, Web Developer
Tools: Figma, Kajabi, Custom HTML/CSS/JS
02. The Problem
While Rep Coaching offered high-quality educational content, the website experience did not reflect the credibility or premium nature of the brand.
Key challenges included:
A lack of clear information hierarchy, making it difficult for users to quickly understand offerings
Course content that felt overwhelming rather than curated
Visual inconsistency that reduced trust and polish
Platform constraints within Kajabi that limited layout and customization options
As a result, new visitors had trouble identifying value quickly, and the experience did not effectively guide users toward course exploration or membership conversion.
03. Design Process & Approach
The redesign began with a close review of the existing site to identify friction points in content discovery, layout structure, and visual hierarchy. I focused on understanding how new users navigated the site and where clarity was breaking down.
Key goals during the process
Reduce cognitive load by simplifying layouts and content grouping
Create a more intentional, premium visual system
Improve scanability for users exploring courses for the first time
Work creatively within Kajabi’s technical constraints
Design decisions included
Restructuring course discovery into a visual carousel to make content feel curated and approachable
Establishing consistent spacing, typography, and component patterns across pages
Using imagery and layout rhythm to guide attention and reinforce hierarchy
Prioritizing clarity over quantity when presenting information
Throughout the process, designs were iterated with feedback from the founder to ensure alignment with long-term brand vision and business goals.
04. Solution & Outcome
The final design delivers a clean, modern experience that better reflects Rep Coaching’s expertise and credibility. The redesigned course section helps users quickly understand what’s available while making exploration feel structured rather than overwhelming.
The new visual system improves trust, readability, and overall usability, allowing prospective members to focus on the value of the content rather than navigating friction.
As a result
Course offerings feel more intentional and premium
Users can scan and understand value more quickly
The experience better supports future growth and content expansion
The redesign received positive feedback from the founder and now serves as the foundation for continued iteration and platform improvements.